Our Team

Marc Ross

Founder & Principal Consultant

Marc Ross brings over 25 years of IT industry experience as Founder and Principal Consultant of IT Foresight. Prior to creating the business consulting practice, he served as Chief Technology Officer at Galerie Au Chocolat and worked in various IT management capacities for Procter & Gamble. In addition to his wealth of field experience, Marc holds a BBA Degree from the University of Cincinnati where he majored in Information Systems. His technical specialties include technology scouting and road-mapping, security intelligence and architecture, as well as knowledge management and innovation.

Cami Ross

Marketing Manager

Cami Ross joins the family business from the world of Television Production. Prior to joining IT Foresight, she worked with such notable companies as HARPO Studios, WE TV, Style Network and CBS Television. Cami's background is in Marketing, and she holds a B.A. Degree from Columbia College Chicago, where she majored in Media Management with a concentration in Development, Production and Planning. Her expertise includes video production, Web 2.0 marketing and cloud services.

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BusinessValue_Feb6_B Nowadays, the advancements of mobile technology emphasize just how crucial mobile marketing is in boosting any company’s profitability. People are increasingly using smartphone devices for everyday tasks, from checking the time to making online payments. As a small business owner, you might want to adjust accordingly, and jump into the whole mobile approach to reach a wider audience. To get you started, here are four tips to promote your business on mobile devices.

Use QR codes

As far as mobile marketing tools go, QR coding is among one of the most powerful. With QR codes you can set up announcements about special events, coupons, newsletters, updates on your latest products, etc. Your potential customers can simply scan the QR code with their mobile devices and see what you have to offer.

The real benefit of QR codes is they can be put virtually anywhere to lead people anywhere online. Imagine putting a QR code on a T-shirt and having it lead to an online coupon for special deals. While the possibilities for placing QR codes are endless, it’s probably not very useful to put them somewhere that doesn’t make sense, like on a street billboard; people can’t scan your QR code while they’re driving.

Buy Facebook mobile ads

Facebook currently has over 700 million active mobile users. Even if that number’s not increasing at the moment, it’s still huge. Many businesses that are competing online have a Facebook page and advertising plans already. But with the majority of mobile visitors on Facebook, all your content and ads should be easy to read and engage with.

Facebook mobile ads display better than normal ads on the right column on Facebook’s news feed. If you don’t make use of this feature, you might be missing out on a large audience.

Make your website responsive

Back in the old days all websites were static, meaning that content was fixed unless you edited the HTML files. Later came the dynamic website, where content was changeable once you refreshed a web page. Now we have responsive websites, which conveniently adjust themselves to different browser sizes or a mobile device’s screen size.

Responsive websites are the future of the web. Imagine how high the bounce rate is likely to be if a potential buyer visits your website on a mobile device, scrolls around to read your content with difficulty, gives it up as a bad job and finds your competitor’s website that is mobile-friendly. That’s why your business website is better off on a responsive design.

Mobilize your E-mail

There are many up and coming marketing tools, but email is still one of the best ways to get great results for businesses. As with Facebook, most people check their emails on a smartphone or tablet. Make sure your message reads well on mobile devices, or your customers might ignore and delete it or, even worse, unsubscribe from future emails.

There are plenty of mobile marketing tools out there. Before implementing them get in touch with us to find the best solution that works for your business.

Published with permission from TechAdvisory.org. Source.

Our Team

Marc Ross

Founder & Principal Consultant

Cami Ross

Marketing Manager

Yes! I would like a Free Network Audit